LOS ANGELES, CALIFORNIA — NOVA of California, a lighting and décor company founded in 1923 and recognized as the oldest lighting company in North America, has launched a warehouse sale offering savings of up to 60% on a selection of its best-selling arc floor lamps, pendant lights, and décor pieces. The sale is available now through the company’s official website and gives customers direct access to original NOVA designs at reduced pricing while supplies last.
A Century of California Modern Design
NOVA traces its roots to Brooklyn, New York, where it was founded in 1923 by three brothers, Israel Langbaum, David Moscowitz, and Murray Moskowitz, who set out to bring functional, built-to-last lighting into American homes. The company survived the Great Depression and expanded into showrooms in High Point, North Carolina, the New York Furniture Exchange, and America’s Furniture Mart in Chicago.
After World War II, the Brooklyn factory grew into a vertically integrated operation with in-house electroplating, painting, and assembly, allowing NOVA to design custom lamp lines for major retailers of the era, including JC Penney, Sears, and Polk Bros. In 1956, Mel Moskowitz relocated the West Coast arm of the business to California, where it began operating under the NOVA of California and NOVA MELMAR names, establishing the brand identity the company carries today.
NOVA’s product legacy includes a defining moment in 1962, when the company’s design team, working independently of Italy’s Castiglioni brothers, developed its own line of arc lamps for the American market. By 1970, NOVA Lighting had earned a reputation in the industry as “The King of Arc Lamps,” a title rooted in its multi-arm, wood-and-metal arc designs crafted for the U.S. market. The company is now based in Venice Beach, California, and continues to design lighting and décor sold under the NOVA of California, NOVA Lighting, and NOVA Lamps brands, operating today as part of NL&A Collections, Inc.
Warehouse Sale Details
The current warehouse sale is centered on NOVA’s most established product categories, giving customers an opportunity to bring home pieces from a design lineage that spans nearly a century. Highlights of the sale include:
- Arc floor lamps — including the company’s signature multi-arm arc designs that trace back to its 1962 originals
- Pendant lighting — fixtures designed for kitchens, entryways, and statement overhead use
- Home décor — accent pieces that reflect NOVA’s California Modern design point of view
Discounts run up to 60% off select best-selling items while inventory lasts. Shoppers can browse the full sale assortment directly on the NOVA of California website.
Why It Matters to Customers and the Design Industry
For customers furnishing living rooms, bedrooms, home offices, and reading nooks, the sale offers a practical entry point into original American lighting design rather than mass-produced reproductions. NOVA notes that its designs are built from wood, metal, glass, and other natural materials, with many pieces from the 1960s and 1970s still recognized today as mid-century modern classics.
For interior designers and retailers, the sale also comes as NOVA continues to serve the trade through its dedicated Trade Program, giving design professionals a resource for sourcing pieces with documented design heritage rather than generic imports.
Looking Ahead
NOVA of California describes its current design team as working with renewed focus in the era of LED technology, smart lighting, and new interactivity in home fixtures. The company states that the rise of LED technology has opened new directions for its designers as they continue to build on the arc lamp and wood-craft traditions established by longtime NOVA designers Peter Morelli and Mervyn Weitz. As the company marks its 100-year design journey, from its 1923 founding in Brooklyn to its move to Los Angeles and the 1961 introduction of the NOVA arc lamp, the company says it remains focused on developing new lighting and décor collections under its NOVA name.
About NOVA of California
Founded in 1923, NOVA of California is a lighting and décor company creating original designs with a California Modern point of view. Recognized as the oldest lighting company in North America, NOVA is known for its arc lamps, floor and table lamps, pendant and wall lighting, and décor pieces crafted from wood, metal, glass, and other natural materials. The company is based in Venice Beach, California, and its designs are sold under the NOVA of California, NOVA Lighting, and NOVA Lamps brands. NOVA of California, NOVA Lighting, and NOVA Lamps are NL&A Collections, Inc. companies. More information is available at novaofcalifornia.com.
Media Contact
NOVA of California
Target Market: USA and Canada
Location: Los Angeles, California, United States
Address: 3826 Grand View Boulevard, PB 661820, Los Angeles, CA 90066, United States
Website: https://novaofcalifornia.com/
Phone: +1 323-277-6266
Email: info@novaofcalifornia.com
Customer Service: customerservice@novaofcalifornia.com
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